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Marketing in Travel and Tourism

By: Mike Morgan (Author) , Ashok Ranchhod (Author)

Manufacture on Demand

Ksh 43,200.00

Format: Hardback or Cased Book

ISBN-13: 9781138473560

Publisher: Taylor & Francis Ltd

Publication Date: Aug 25th, 2017

Weight: 1474 grams

Dimension: 20.40 x 27.80 x 3.40 cms

Category: Tourism industry

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Intends to guide and support readers through the complexities of tourism marketing in the 21st C. This title sets out explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications practised in the modern visitor economy.

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