Marketing Insights from A to Z : 80 Concepts Every Manager Needs to Know
Book Details
Format
Hardback or Cased Book
ISBN-10
0471268674
ISBN-13
9780471268673
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Mar 11th, 2003
Print length
224 Pages
Weight
498 grams
Dimensions
15.10 x 22.10 x 2.20 cms
Product Classification:
Sales & marketing
Ksh 4,850.00
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In this new book, Philip Kotler redefines marketing concepts from A to Z, highlighting how they have evolved. These enlightened and well-informed musings on the fundamental principles of marketing are based on Kotler's distinguished forty-year career in the business.
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