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Marketing Island Destinations

By: Acolla Lewis-Cameron (Author) , Barbados) Roberts Sherma (University of the West Indies (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9780123849090

Publisher: Taylor & Francis Inc

Publication Date: Jul 29th, 2010

Weight: 460 grams

Dimension: 23.40 x 15.70 x 2.30 cms

Category: Tourism industry

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Over the years, tourism has emerged as a major force in the global economy, with most countries having increasing opportunities to participate, as both host and guest, in this socio-economic phenomenon. This book takes a holistic approach and considers marketing from a macro perspective, from the view of the destination.

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