Marketing Leadership in Government : Communicating Responsiveness, Leadership and Credibility
1st ed. 2016
by
Edward Elder
Book Details
Format
Hardback or Cased Book
ISBN-10
1349949183
ISBN-13
9781349949182
Edition
1st ed. 2016
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 26th, 2016
Print length
148 Pages
Weight
318 grams
Dimensions
21.90 x 15.50 x 1.40 cms
Ksh 8,100.00
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This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies.
This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies. It shows how new forms of communication that emphasise acknowledgement and respect for public criticisms and concerns can be used by governing leaders to show the public that they still have the leadership qualities they entered office with, despite the extra challenges that political office presents. The book outlines a new model, The Contemporary Governing Leaders'' Communication Model, through which leaders can communicate their positive personal and professional qualities in government. The book illustrates this model in use through the communication of United States President Barack Obama and New Zealand Prime Minister John Key during their first terms in political office.
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