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Marketing Libraries in a Web 2.0 World
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Marketing Libraries in a Web 2.0 World

Book Details

Format Hardback or Cased Book
Book Series IFLA Publications
ISBN-10 3110263319
ISBN-13 9783110263312
Publisher De Gruyter
Imprint De Gruyter Saur
Country of Manufacture GB
Country of Publication GB
Publication Date May 17th, 2011
Print length 175 Pages
Weight 392 grams
Product Classification: Library & information sciencesLibrary and information sciences / Museology
Ksh 21,250.00
Werezi Extended Catalogue 0 in stock

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Marketing Libraries in a Web 2.0 World

Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.

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