Marketing Management : A Cultural Perspective
Book Details
Format
Hardback or Cased Book
ISBN-10
1138561401
ISBN-13
9781138561403
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 20th, 2020
Print length
564 Pages
Weight
1,142 grams
Dimensions
18.10 x 25.30 x 3.80 cms
Ksh 30,950.00
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0 in stock
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Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. It is a timely resource for marketing students, lecturers and managers.
Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. It is a timely resource for marketing students, lecturers and managers.
Get Marketing Management by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
