Marketing Management : Pearson New International Edition
Book Details
Format
Paperback / Softback
ISBN-10
1292023414
ISBN-13
9781292023410
Publisher
Pearson Education Limited
Imprint
Pearson Education Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 30th, 2013
Print length
496 Pages
Weight
1,046 grams
Dimensions
21.60 x 27.90 x 2.30 cms
Product Classification:
Sales & marketing managementSales and marketing management
Ksh 14,150.00
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For undergraduate and graduate Marketing Management courses. Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives. Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success. The fourth edition features Ravi Dahr of Yale University-one of the world's leading scholars in behavioral decision-making-as a new coauthor.
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