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Marketing-Management

By: Heribert Meffert (Author)

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Ksh 8,100.00

Format: Paperback or Softback

ISBN-13: 9783409236133

Publisher: Gabler

Publication Date: Apr 1st, 1994

Weight: 874 grams

Dimension: 24.40 x 17.20 x 2.60 cms

Category: BUSINESS & MANAGEMENT (Reserve KJ* codes for use with academic or specialist works and works for professionals. See VS* codes for personal careers advice, secrets of success, etc)

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Eine systematische Darstellung von strategischem Marketing und Management. Prof. Meffert analysiert die Informationsgrundlagen der strategischen Unternehmens- und Marketingplanung, beleuchtet generische Marketingstrategien in unterschiedlichen situativen Kontexten sowie die Implementierung von Strategien.

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