Marketing Management (Arab World Editions) with MyMarketingLab Access Card
Book Details
Format
Multiple-Item Product
ISBN-10
1447925211
ISBN-13
9781447925217
Publisher
Pearson Education Limited
Imprint
Pearson Education Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 2nd, 2012
Weight
1,500 grams
Dimensions
27.50 x 21.00 x 2.50 cms
Product Classification:
Sales & marketing managementSales and marketing management
Ksh 12,950.00
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0 in stock
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Quality
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This first edition of Marketing Management offers a unique perspective on the people, the markets, and culture of the Arab world. The adapting authors of this book, Baalbaki, Shamma and Hassan, have first-hand experience of the region and have used this knowledge to create a resource especially designed for this part of the world. Available in summer 2012, this book is a first of its kind, combining international marketing theory with an Arab perspective.
Get Marketing Management (Arab World Editions) with MyMarketingLab Access Card by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Pearson Education Limited and it has pages.