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Marketing Management in Africa

By: George Tesar (Author) , Steven W. Anderson (Author) , Hassimi Traore (Author)

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Ksh 12,500.00

Format: Paperback or Softback

ISBN-13: 9781138714397

Publisher: Taylor & Francis Ltd

Publication Date: Apr 20th, 2018

Weight: 532 grams

Dimension: 15.20 x 22.90 x 1.90 cms

Category: Sales & marketing management

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This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The conceptual model is divided into four logical parts with cases and examples to facilitate practical application.

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