Marketing Management In Geographically Remote Industrial Clusters: Implications For Business-to-consumer Marketing
Book Details
Format
Hardback or Cased Book
ISBN-10
9814383058
ISBN-13
9789814383059
Publisher
World Scientific Publishing Co Pte Ltd
Imprint
World Scientific Publishing Co Pte Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 22nd, 2013
Print length
528 Pages
Weight
894 grams
Dimensions
23.40 x 15.90 x 3.20 cms
Product Classification:
Sales & marketing management
Ksh 17,100.00
Werezi Extended Catalogue
Delivery in 28 days
Delivery Location
Delivery fee: Select location
Delivery in 28 days
Secure
Quality
Fast
Covers marketing management issues in geographically remote industrial clusters (GRICs). The practice of marketing management is not singular to industry clusters in Nordic countries. This book contains cases that cover issues like cluster formation, information gathering, marketing strategies and operations, and information-technology.
Get Marketing Management In Geographically Remote Industrial Clusters: Implications For Business-to-consumer Marketing by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by World Scientific Publishing Co Pte Ltd and it has pages.
