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Marketing Management In Geographically Remote Industrial Clusters: Implications For Business-to-consumer Marketing

By: Usa) Tesar Sweden & Univ Of Wisconsin-whitewater George (Umea Univ (Author) , Sweden) Bodin Jan (Umea Univ (Author)

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Ksh 21,400.00

Format: Hardback or Cased Book

ISBN-13: 9789814383059

Publisher: World Scientific Publishing Co Pte Ltd

Publication Date: Jan 22nd, 2013

Weight: 894 grams

Dimension: 23.40 x 15.90 x 3.20 cms

Category: Sales & marketing management

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Covers marketing management issues in geographically remote industrial clusters (GRICs). The practice of marketing management is not singular to industry clusters in Nordic countries. This book contains cases that cover issues like cluster formation, information gathering, marketing strategies and operations, and information-technology.

Get Marketing Management In Geographically Remote Industrial Clusters: Implications For Business-to-consumer Marketing by George (Umea Univ, Sweden & Univ Of Wisconsin-whitewater, Usa) Tesar at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by World Scientific Publishing Co Pte Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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