Marketing Metrics
Book Details
Format
Paperback / Softback
Book Series
Pearson Business Analytics Series
ISBN-10
0136717136
ISBN-13
9780136717133
Publisher
Pearson Education (US)
Imprint
Pearson
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jan 7th, 2021
Print length
512 Pages
Weight
804 grams
Dimensions
17.80 x 23.10 x 2.80 cms
Product Classification:
Sales & marketing
Ksh 6,850.00
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This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned experts help you apply todays best practices for assessing everything from brand equity to social media, email performance, and rich media interaction.
This updated edition shows how to measure costly sponsorships, explores links between marketing and financial metrics for current and aspiring C-suite decision-makers; presents better ways to measure omnichannel marketing activities; and includes a new section on accountability and standardisation in marketing measurement. As in their best-selling previous editions, the authors present pros, cons, and practical guidance for every technique they cover.
This updated edition shows how to measure costly sponsorships, explores links between marketing and financial metrics for current and aspiring C-suite decision-makers; presents better ways to measure omnichannel marketing activities; and includes a new section on accountability and standardisation in marketing measurement. As in their best-selling previous editions, the authors present pros, cons, and practical guidance for every technique they cover.
- Measure promotions, advertising, distribution, customer perceptions, competitor power, margins, pricing, product portfolios, salesforces, and more
- Apply web, online, social, and mobile metrics more effectively
- Build models to optimise planning and decision-making
- Attribute purchase decisions when multiple channels interact
- Understand the links between search and distribution, and use new online distribution metrics
- Evaluate marketings impact on a publicly traded firms financial objectives
Your Definitive, Up-to-Date Guide to Marketing Metrics--Choosing Them, Implementing Them, Applying Them
This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned experts help you apply today''s best practices for assessing everything from brand equity to social media, email performance, and rich media interaction.
This updated edition shows how to measure costly sponsorships, explores links between marketing and financial metrics for current and aspiring C-suite decision-makers; presents better ways to measure omnichannel marketing activities; and includes a new section on accountability and standardization in marketing measurement. As in their best-selling previous editions, the authors present pros, cons, and practical guidance for every technique they cover.
- Measure promotions, advertising, distribution, customer perceptions, competitor power, margins, pricing, product portfolios, salesforces, and more
- Apply web, online, social, and mobile metrics more effectively
- Build models to optimize planning and decision-making
- Attribute purchase decisions when multiple channels interact
- Understand the links between search and distribution, and use new online distribution metrics
- Evaluate marketing''s impact on a publicly traded firm''s financial objectives
Whatever your marketing role, Marketing Metrics will help you choose the right metrics for every
task--and capture data that is valid, reliable, and actionable.
Get Marketing Metrics by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Pearson Education (US) and it has pages.
