Marketing Michelin : Advertising and Cultural Identity in Twentieth-Century France
Book Details
Format
Hardback or Cased Book
ISBN-10
0801866510
ISBN-13
9780801866517
Publisher
Johns Hopkins University Press
Imprint
Johns Hopkins University Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Feb 8th, 2002
Print length
376 Pages
Weight
700 grams
Dimensions
24.00 x 15.80 x 2.90 cms
Ksh 8,200.00
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His ambitious study offers a fresh perspective on both French social history in these years and the relationship between corporate culture and popular culture in the twentieth century.
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