Marketing Mind Prints
1st ed. 2004
Book Details
Format
Paperback / Softback
ISBN-10
1349723290
ISBN-13
9781349723294
Edition
1st ed. 2004
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 12th, 2004
Print length
149 Pages
Product Classification:
Market researchFinancial services industry
Ksh 16,200.00
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By 'marketing mind prints', this book is not attempting to map the future by indicating the nature of the marketing terrain and the ways to traverse it. Instead, leading authors develop their own 'mind print' - in other words, a picture of a segment of the marketing terrain they consider to be important now and in the future.
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