Marketing Mind Prints
Book Details
Format
Hardback or Cased Book
ISBN-10
1403906823
ISBN-13
9781403906823
Publisher
Palgrave USA
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 12th, 2004
Print length
149 Pages
Weight
336 grams
Product Classification:
Sales & marketing
Ksh 16,200.00
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By 'marketing mind prints', this book is not attempting to map the future by indicating the nature of the marketing terrain and the ways to traverse it. Instead, leading authors develop their own 'mind print' - in other words, a picture of a segment of the marketing terrain they consider to be important now and in the future.
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