Marketing Modernism Between the Two World Wars

by Catherine Turner

Book Details

Format Hardback or Cased Book

Book Series Studies in Print Culture and the History of the Book

ISBN-10 155849376X

ISBN-13 9781558493766

Publisher University of Massachusetts Press

Imprint University of Massachusetts Press

Country of Manufacture US

Country of Publication GB

Publication Date Mar 31st, 2003

Print length 288 Pages

Product Classification: General & world history History of the Americas 20th century history: c 1900 to c 2000 Advertising Publishing industry & book trade

Ksh 5,750.00

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Focusing on the advertising policies of five publishing houses in the 1920s and 1930s, Catherine Turner here examines the process by which "highbrow" works of fiction were packaged, promoted, and sold to a mainstream American readership.

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