Marketing Modernity : Italian Advertising from Fascism to Postmodernity

Name: Marketing Modernity
Brand: Taylor & Francis Ltd
SKU: 9780415270441
Price: 30950 KES
Availability: OutOfStock
ISBN: 9780415270441

by Adam Arvidsson

Book Details

Format Hardback

ISBN-10 0415270448

ISBN-13 9780415270441

Publisher Taylor & Francis Ltd

Imprint Routledge

Country of Manufacture GB

Country of Publication GB

Publication Date Feb 13th, 2003

Print length 196 Pages

Weight 520 grams

Product Classification: European history 20th century history: c 1900 to c 2000 Cultural studies Cultural studies Advertising History European history

KSh 30,950.00

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Based on a wide range of primary sources, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following World War One.

In Marketing Modernity, Adam Arvidsson traces the development of Italy''s postmodern consumer culture from the 1920s to the present day. In so doing, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following the First World War. He then goes on to discuss how that vision was further elaborated by advertising''s interaction with subsequent big discourses in Twentieth Century Italy: fascism, post-war mass political parties and the counter-culture of the 1960s and 1970s. Based on a wide range of primary sources, this fascinating book takes an innovative historical approach to the study of consumption.

Get Marketing Modernity by Adam Arvidsson at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has 196 pages.