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Marketing Modernity

By: Joe Kember (Author)

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Ksh 16,900.00

Format: Hardback or Cased Book

ISBN-13: 9780859898010

Publisher: University of Exeter Press

Publication Date: Nov 27th, 2009

Weight: 648 grams

Dimension: 23.80 x 16.70 x 2.40 cms

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In this study of early film exhibition, Joe Kember demonstrates that prior to the emergence of a specific discipline of screen acting and the arrival of picture personalities, the early cinema inherited its human dimensions from diverse earlier traditions of performance, from the magic lantern lecture to the fairground and variety theatre.

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