Marketing Modernity : Italian Advertising from Fascism to Postmodernity
Book Details
Format
Paperback / Softback
ISBN-10
1138880027
ISBN-13
9781138880023
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 9th, 2015
Print length
192 Pages
Weight
272 grams
Ksh 10,100.00
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Based on a wide range of primary sources, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following World War One.
Based on a wide range of primary sources, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following World War One.
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