Marketing, Morality and the Natural Environment
by
Andrew Crane
Book Details
Format
Paperback / Softback
ISBN-10
0415439612
ISBN-13
9780415439619
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 26th, 2007
Print length
218 Pages
Weight
400 grams
Product Classification:
Business ethics & social responsibilityManagement & management techniquesSales & marketing
Ksh 5,050.00
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With evidence gathered from extensive case studies, this volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing.
This volume provides a new look at marketing, and in particular the move to establish ostensibly ''green'' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers'' and employees'' understanding of the green marketing activities and processes that take part in their organisations.
Get Marketing, Morality and the Natural Environment by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
