Marketing Organisation
by
Nigel Piercy
Book Details
Format
Paperback / Softback
Book Series
Routledge Library Editions: Marketing
ISBN-10
113898048X
ISBN-13
9781138980488
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 26th, 2015
Print length
252 Pages
Weight
453 grams
Product Classification:
EconomicsSales & marketingSales and marketing
Ksh 9,200.00
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Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines:
- The study of the organisational location and positioning of the marketing function
- The analytical perspectives of information-processing theories of organisation
- The relationship between structure and information
- Organisational processes
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