Marketing Palliative Care : Ethnography of Dying and the Emergence of Palliative Marketing
Book Details
Format
Hardback or Cased Book
Book Series
Routledge Studies in Marketing
ISBN-10
1032972351
ISBN-13
9781032972350
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 31st, 2025
Print length
208 Pages
Weight
560 grams
Ksh 30,950.00
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Drawing on a decade of ethnographic research in palliative contexts across Switzerland, Italy, and the United States, this book develops a new epistemology of marketing at the threshold of life. It will speak to scholars, healthcare professionals, and all those seeking a vocabulary for dying in market society.
Drawing on a decade of ethnographic research in palliative contexts across Switzerland, Italy, and the United States, this book develops a new epistemology of marketing at the threshold of life. It will speak to scholars, healthcare professionals, and all those seeking a vocabulary for dying in market society.
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