Marketing/Planning Library and Information Services
Book Details
Format
Hardback or Cased Book
ISBN-10
1563086123
ISBN-13
9781563086120
Publisher
Bloomsbury Publishing Plc
Imprint
Libraries Unlimited Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 15th, 1999
Print length
187 Pages
Weight
450 grams
Dimensions
16.10 x 23.60 x 1.80 cms
Product Classification:
Library, archive & information managementSales & marketing
Ksh 10,800.00
Manufactured on Demand
0 in stock
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Quality
Fast
Framing sound marketing principles within the context of customer service, Weingand demonstrates how current marketing ideas and strategies can contribute to effective library and information center management.
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