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Marketing/Planning Library and Information Services

By: Darlene E. Weingand (Author)

Manufacture on Demand

Ksh 15,300.00

Format: Hardback or Cased Book

ISBN-13: 9781563086120

Publisher: Bloomsbury Publishing Plc

Publication Date: Oct 15th, 1999

Dimension: 22.90 x 15.20 x 47.10 cms

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Framing sound marketing principles within the context of customer service, Weingand demonstrates how current marketing ideas and strategies can contribute to effective library and information center management.

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