Marketing Psychology : Understanding Consumer Behaviour with the ABC Approach
Book Details
Format
Hardback or Cased Book
ISBN-10
1032891165
ISBN-13
9781032891163
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 10th, 2025
Print length
200 Pages
Product Classification:
Psychological theory & schools of thoughtOccupational & industrial psychologyAdvertising
Ksh 27,900.00
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This book explores how consumers behave by summarising relevant psychological theories and showing how these can be applied to marketing activities in practice. Exploring why we make purchases and how effective digital marketing can be, the book examines the psychological processes of decision-making relating to consumer behaviour.
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