Marketing Renewable Energy : Concepts, Business Models and Cases
Softcover reprint of the original 1st ed. 2017
Book Details
Format
Paperback / Softback
Book Series
Management for Professionals
ISBN-10
3319835181
ISBN-13
9783319835181
Edition
Softcover reprint of the original 1st ed. 2017
Publisher
Springer International Publishing AG
Imprint
Springer International Publishing AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 12th, 2018
Print length
397 Pages
Ksh 12,600.00
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This book answers questions such as: How do you market green electricity or bio-methane?
This book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or online marketing the key to success? Answers to these and many other questions can be found in this volume, which gathers contributions from leading researchers and respected practitioners. Employing an easy-to-follow, clearly structured format, it combines the latest research results and concrete case studies to help readers understand the fundamentals of marketing for renewable energies and new business models from different countries.
Get Marketing Renewable Energy by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer International Publishing AG and it has pages.
