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Marketing Research

By: Riccardo Benzo (Author) , Chahid Fourali (Author) , Marwa Gad Mohsen (Author)

2 in stock

Ksh 13,050.00

Format: Paperback or Softback

ISBN-13: 9781446294369

Publisher: SAGE Publications Ltd

Publication Date: Dec 13th, 2017

Weight: 936 grams

Dimension: 19.00 x 24.60 x 2.00 cms

Category: Market research

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Outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.

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