Marketing Research
Book Details
Format
Paperback / Softback
ISBN-10
1779563132
ISBN-13
9781779563132
Publisher
Arcler Press
Imprint
Delve Publishing
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 19th, 2026
Print length
433 Pages
Product Classification:
Market research
Ksh 17,300.00
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0 in stock
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Prepare to master marketing research through a step-by-step investigation into problem identification, research design, data collection, and analysis. Discover how blending theory with practical applications can empower data-driven insights and shape effective marketing strategies.
The goal of this book is to equip students with the knowledge and skills necessary to conduct effective marketing research. The book covers the research process, including problem definition, research design, data collection, data analysis, and report preparation. By integrating theoretical concepts with practical applications, it prepares students to make data-driven marketing decisions and develop successful marketing strategies.
Get Marketing Research by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Arcler Press and it has pages.
