Marketing Research (Arab World Editions) : An Applied Orientation
Book Details
Format
Paperback / Softback
ISBN-10
1408272369
ISBN-13
9781408272367
Publisher
Pearson Education Limited
Imprint
Pearson Education Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 18th, 2013
Print length
936 Pages
Weight
1,880 grams
Dimensions
27.00 x 21.80 x 3.60 cms
Product Classification:
Market research
Ksh 14,300.00
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The Arab World Edition of this well respected marketing text provides excellent coverage of theoretical aspects of the discipline and their application to the realities of the business world – preparing local students of marketing for success in the workforce, either in the Arab world or beyond. With detailed attention given to the region’s most prominent industries, and in-depth analysis of the socio-economic factors that impact marketing research in this part of the world, this text is essential for anyone wanting a firm understanding of successful marketing research in the Arab region.
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