Marketing Research for Managers
Book Details
Format
Paperback / Softback
ISBN-10
0750654538
ISBN-13
9780750654531
Publisher
Taylor & Francis Ltd
Imprint
Butterworth-Heinemann Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 9th, 2003
Print length
392 Pages
Weight
730 grams
Dimensions
24.60 x 18.90 x 2.10 cms
Product Classification:
Management & management techniquesMarket research
Ksh 9,850.00
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Aims to enable managers to become more informed research users and buyers. This edition of the text includes: the development of the "knowledge economy"; analysis of customer relationship management; comprehensive discussion of electronic techniques; and, case studies and examples.
The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool.
This new edition of the text includes:
* The development of the "knowledge economy"
* Analysis of customer relationship management
* Comprehensive discussion of electronic techniques
* New and updated case studies and examples
This new edition of the text includes:
* The development of the "knowledge economy"
* Analysis of customer relationship management
* Comprehensive discussion of electronic techniques
* New and updated case studies and examples
Get Marketing Research for Managers by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
