Marketing Research for Non-profit, Community and Creative Organizations
by
Bonita Kolb
Book Details
Format
Hardback or Cased Book
ISBN-10
1138147958
ISBN-13
9781138147959
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 22nd, 2016
Print length
286 Pages
Weight
521 grams
Ksh 29,600.00
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''Marketing Research for Non-profit, Community and Creative Organizations'' is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the book is two-fold. Firstly, it aims to educate the readers on how research can be utilized to help their organization reach its goals. Secondly, it shows how to conduct different methods of research, including focus groups, interviews, projective techniques, observations and surveys, and how to use the findings of these to improve products, target customers and develop effective promotions.
Concise and well-structured, the text provides a step-by-step process to help the reader understand and apply the various research methodologies.
''Marketing Research for Non-profit, Community and Creative Organizations'' is designed for students and will also be invaluable for managers working within non-profit or creative environments.
Concise and well-structured, the text provides a step-by-step process to help the reader understand and apply the various research methodologies.
''Marketing Research for Non-profit, Community and Creative Organizations'' is designed for students and will also be invaluable for managers working within non-profit or creative environments.
''Marketing Research for Non-profit, Community and Creative Organizations'' is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the book is two-fold. Firstly, it aims to educate the readers on how research can be utilized to help their organization reach its goals. Secondly, it shows how to conduct different methods of research, including focus groups, interviews, projective techniques, observations and surveys, and how to use the findings of these to improve products, target customers and develop effective promotions.
Concise and well-structured, the text provides a step-by-step process to help the reader understand and apply the various research methodologies.
''Marketing Research for Non-profit, Community and Creative Organizations'' is designed for students and will also be invaluable for managers working within non-profit or creative environments.
Concise and well-structured, the text provides a step-by-step process to help the reader understand and apply the various research methodologies.
''Marketing Research for Non-profit, Community and Creative Organizations'' is designed for students and will also be invaluable for managers working within non-profit or creative environments.
Get Marketing Research for Non-profit, Community and Creative Organizations by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
