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Marketing Research Methods

By: Mercedes (Universidad Carlos III de Madrid) Esteban-Bravo (Author) , Jose M. (Universidad Carlos III de Madrid) Vidal-Sanz (Author)

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Ksh 27,600.00

Format: Hardback or Cased Book

ISBN-13: 9781108834988

Publisher: Cambridge University Press

Publication Date: Jan 28th, 2021

Weight: 2012 grams

Dimension: 19.80 x 25.70 x 4.70 cms

Category: Research methods: general

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Covering both quantitative and qualitative market research methods and including rigorous academic theory, this book explains the breadth of modern methods for upper level business and social science students.

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