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Marketing Research: Tools and Techniques

By: University of Westminster) Bradley Nigel (Senior Lecturer in Marketing (Author)

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Ksh 14,400.00

Format: Paperback or Softback

ISBN-13: 9780199655090

Publisher: Oxford University Press

Publication Date: Mar 7th, 2013

Weight: 1162 grams

Dimension: 24.60 x 19.00 x 2.20 cms

Category: Market research

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Marketing Research: Tools & Techniques offers a lively and accessible introduction to the world of marketing research. The author explores three core aspects of research preparation: data collection; analysis and communication of findings; and how skills and techniques are used by researchers to offer services for specific contexts.

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