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Marketing Research with SAS Enterprise Guide

By: Kristof Coussement (Author) , Nathalie Demoulin (Author)

Manufacture on Demand

Ksh 16,100.00

Format: Paperback or Softback

ISBN-13: 9781409426769

Publisher: Taylor & Francis Ltd

Publication Date: Nov 28th, 2011

Weight: 696 grams

Dimension: 17.20 x 24.40 x 2.00 cms

Category: Market research

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Based on a step-by-step approach and real managerial situations, this title guides the reader to an understanding of the use of statistical methods. It demonstrates ways of extracting information and collating it to provide reliable results, and how to use these results to solve day-to-day business and research problems.

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