Marketing Research with SPSS

by Stephen Robbins

Book Details

Format Paperback / Softback

ISBN-10 0273703838

ISBN-13 9780273703839

Publisher Pearson Education Limited

Imprint Financial Times Prentice Hall

Country of Manufacture GB

Country of Publication GB

Publication Date Apr 10th, 2008

Print length 456 Pages

Weight 750 grams

Dimensions 24.30 x 18.90 x 2.50 cms

Product Classification: Market research

Ksh 15,150.00

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Suitable for undergraduate students studying marketing research. Marketing Research provides a step-by-step treatment of the major choices facing marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap.

Suitable for undergraduate students studying Marketing Research.

Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap.

A top author team offer a concise approach to analysing quantitative marketing research data in pracice.

Get Marketing Research with SPSS by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Pearson Education Limited and it has pages.

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