Marketing, Sales and Customer Management (MSC) : An Integrated Overall B2B Management Approach
Book Details
Format
Hardback or Cased Book
ISBN-10
3110410257
ISBN-13
9783110410259
Publisher
De Gruyter
Imprint
De Gruyter Oldenbourg
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 19th, 2015
Print length
260 Pages
Weight
568 grams
Product Classification:
Sales & marketing managementSales and marketing management
Ksh 7,200.00
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Quality
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This work concisely presents methods for integrated marketing, sales, and customer management, and is orientated to practice and implementation. It sketches a modern and forward-looking marketing approach for domestic as well as international small, mid-sized, and large firms in the B2B market.
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