Marketing Science Fictions : An Ethnography of Marketing Analytics, Consumer Insight, and Data Science
Book Details
Format
Hardback or Cased Book
ISBN-10
1529233364
ISBN-13
9781529233360
Publisher
Bristol University Press
Imprint
Bristol University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 19th, 2024
Print length
192 Pages
Weight
424 grams
Dimensions
24.00 x 16.10 x 1.70 cms
Ksh 15,300.00
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This book pulls back the curtain on contemporary data-driven marketing, revealing the intricate ways marketers create value from online data. It offers valuable lessons for academics and students of marketing, technology and data science.
Get Marketing Science Fictions by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Bristol University Press and it has pages.
