Marketing Strategy : Implementing and Measuring a Successful Marketing Strategy

Create an effective marketing strategy with this step-by-step resource to building an action plan, determining your competitive advantage and measuring success.

<p>WINNER: <i>The BookFest Spring Book Awards 2022 - Marketing category (first edition)<br></i>WINNER: <i>Business Book Awards 2022 - Sales &amp; Marketing category (first edition)</i><br><b>How can senior marketing leaders develop and implement a proven strategy to deliver measurable results?</b><br><br><b><i>Marketing Strategy</i></b> offers a clear, authoritative framework designed for senior professionals seeking to lead with confidence in a rapidly evolving marketing landscape. In this new edition, <b>Jenna Tiffany</b> incorporates the latest insights on Generative AI and features expert perspectives from global brands like Disney. It provides proven strategic models and tools for informed decision-making, helping leaders navigate governance, financial impact and industry trends to deliver sustained business growth.<br><br>You'll learn how to:<br>- Master key models to analyze the marketing environment strategically<br>- Implement adaptable frameworks across industries with step-by-step guidance<br>- Leverage real-world examples and expert interviews for actionable insights<br>- Measure and optimize marketing success using data-led decision making<br><b>- New to this edition</b>: Generative AI, new real-world examples and perspectives, online resources - PowerPoint slides<br><br>Developed for senior marketing executives, this guide equips you to lead strategy development that aligns with organizational goals and delivers clear ROI.<br><br><br><b><i>Themes include:</i></b> <i>Strategic models, Leadership, Data-led decision making, Financial impact, Industry trends</i></p>