Marketing Strategy: A Decision-Focused Approach
Book Details
Format
Paperback / Softback
ISBN-10
0078028949
ISBN-13
9780078028946
Publisher
McGraw-Hill Education - Europe
Imprint
McGraw Hill Higher Education
Country of Manufacture
US
Country of Publication
GB
Publication Date
Mar 16th, 2013
Print length
384 Pages
Weight
684 grams
Dimensions
25.60 x 20.50 x 1.50 cms
Product Classification:
Sales & marketing management
Ksh 26,600.00
Manufactured on Demand
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Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining an approach to strategic decision making.
Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.
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