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Marketing Strategy: A Decision-Focused Approach

By: Orville Walker (Author) , John Mullins (Author)

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Ksh 13,700.00

Format: Paperback or Softback

ISBN-13: 9781259010903

Publisher: McGraw-Hill Education

Publication Date: May 16th, 2013

Weight: 668 grams

Dimension: 20.20 x 25.30 x 1.20 cms

Category: Sales & marketing management

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Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.

Get Marketing Strategy: A Decision-Focused Approach by Orville Walker at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by McGraw-Hill Education and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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