Marketing Strategy: A Decision-Focused Approach
Book Details
Format
Paperback / Softback
ISBN-10
1259010902
ISBN-13
9781259010903
Publisher
McGraw-Hill Education
Imprint
McGraw-Hill Education
Country of Manufacture
SG
Country of Publication
GB
Publication Date
May 16th, 2013
Print length
384 Pages
Weight
668 grams
Dimensions
20.20 x 25.30 x 1.20 cms
Product Classification:
Sales & marketing managementSales & marketing
Ksh 10,400.00
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Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.
Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.
Get Marketing Strategy: A Decision-Focused Approach by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by McGraw-Hill Education and it has pages.
