Marketing Strategy and Management
Book Details
Format
Paperback / Softback
ISBN-10
1137025824
ISBN-13
9781137025821
Publisher
Bloomsbury Publishing PLC
Imprint
Bloomsbury Academic
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 5th, 2014
Print length
560 Pages
Weight
1,346 grams
Dimensions
27.50 x 21.60 x 3.00 cms
Product Classification:
Sales & marketing
Ksh 15,950.00
Manufactured on Demand
Delivery in 29 days
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Delivery in 29 days
Secure
Quality
Fast
The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.
The fifth edition of Marketing Strategy and Management builds upon Michael Baker''s reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.
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