Marketing Technologies : Corporate Cultures and Technological Change
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This book offers an ethnographic account of what it means and what it takes to become a competent member of the technology marketing community, through engaging with the participants'' ways of making sense of socio-technical orders. The book helps the reader to understand the corporate assumptions behind technological change and unravels the construction of expectations, inclusions and exclusions around emerging technologies.
Get Marketing Technologies by Elena Simakova at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has 208 pages.
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