Marketing Technologies : Corporate Cultures and Technological Change
Book Details
Format
Paperback / Softback
ISBN-10
1138205990
ISBN-13
9781138205994
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 4th, 2016
Print length
208 Pages
Weight
453 grams
Ksh 10,450.00
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This book offers an ethnographic account of what it means and what it takes to become a competent member of the technology marketing community, through engaging with the participants'' ways of making sense of socio-technical orders. The book helps the reader to understand the corporate assumptions behind technological change and unravels the construction of expectations, inclusions and exclusions around emerging technologies.
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