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Marketing the Arts

By: Finola Kerrigan (Author) , Chloe Preece (Author)

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Ksh 36,000.00

Format: Hardback or Cased Book

ISBN-13: 9780367898885

Publisher: Taylor & Francis Ltd

Publication Date: Dec 20th, 2022

Dimension: 23.40 x 15.60 x 74.00 cms

Category: THE ARTS: GENERAL ISSUES

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With contributions from international scholars of marketing and consumer studies, this renowned text engages directly with a range of contemporary themes, including: * The importance of arts consumption and its socio-political dimensions * The importance of the aesthetic experience itself, and how to research it

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