Marketing the Arts : An Introduction
Book Details
Format
Paperback / Softback
ISBN-10
1538128950
ISBN-13
9781538128954
Publisher
Bloomsbury Publishing Plc
Imprint
Rowman & Littlefield Publishers
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 13th, 2020
Print length
274 Pages
Weight
422 grams
Dimensions
15.30 x 22.90 x 2.00 cms
Product Classification:
Sales & marketingMedia, information & communication industries
Ksh 6,850.00
Manufactured on Demand
0 in stock
Delivery Location
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Secure
Quality
Fast
Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches—by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically.
With limited budgets and resources, arts ventures are struggling to employ modern marketing methods to promote their events. Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches—by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically.
The book is designed for classroom use, but also appeals to practitioners looking to strengthen their understanding of marketing, as well as for individuals interested in selling their creations. The book addresses:
Features include:
The book is designed for classroom use, but also appeals to practitioners looking to strengthen their understanding of marketing, as well as for individuals interested in selling their creations. The book addresses:
- market research
- marketing strategy
- value creation
- branding
- customer acquisition
- market distribution
- pricing strategy
- sustaining customers and value
Features include:
- Discussion questions and classroom activities
- Case studies of real life situations
- Commentary by current professional practitioners
- Companion website
Get Marketing the Arts by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Bloomsbury Publishing Plc and it has pages.
