Marketing the City : The role of flagship developments in urban regeneration
by
H. Smyth
Book Details
Format
Paperback / Softback
ISBN-10
1138995665
ISBN-13
9781138995666
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 17th, 2015
Print length
298 Pages
Weight
453 grams
Product Classification:
ArchitectureHuman geographyThe environmentUrban & municipal planning
Ksh 9,200.00
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This book assesses the value of flagship developments and draws out lessons for best policy and practice.
This book assesses the value of flagship developments and draws out lessons for best policy and practice. It looks at marketing strategies and the sales process for flagship developments and the areas in which they are located for urban regeneration. It discusses the management of marketing strategies and the development through the policy formulation, project implementation and policy/project evaluation. The author examines the strategies to date of ''marketing the city'' and the conceptual scope and limits for developing the concept. He also looks at the extent to which people can be integrated into the urban ''product'' and the advantages and disadvantages of this. Finally the impact of all these issues is assessed for the policy makers, planners, developers, architects and city authorities.
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