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Marketing the e-Business

By: Lisa Harris (Author) , UK) Dennis Charles (Middlesex Business School (Author)

Manufacture on Demand

Ksh 14,050.00

Format: Paperback or Softback

ISBN-13: 9780415965019

Publisher: Taylor & Francis Ltd

Publication Date: Dec 13th, 2007

Weight: 492 grams

Dimension: 22.70 x 14.70 x 1.20 cms

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Unpicks the challenges of e-marketing for various types of business. This book uses case studies and accompanying web material to provide a study of marketing strategies. It analyses the benefits of e-marketing as a tool for improving efficiency and effectiveness rather than promising business revolution.

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