Marketing the Populist Politician : The Demotic Democrat
by
R. Busby
Book Details
Format
Hardback or Cased Book
ISBN-10
0230522270
ISBN-13
9780230522275
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 26th, 2009
Print length
232 Pages
Product Classification:
Communication studiesPolitical science & theoryPolitical science and theoryComparative politicsPolitical structure & processesPolitical structure and processesElections & referendaElections and referenda / suffrageBusiness communication & presentationBusiness communication, etiquette and presentation
Ksh 8,100.00
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Images of political leaders as everyday figures, involved in commonplace activities, now form an increasingly important aspect of electoral presentation. This text examines how and why selected political figures have embraced a populist agenda in a social context and addresses the scope and limitations of such an approach in the US and the UK.
Introduction Leadership and Ordinariness Cloth Coats and Camelot Thatcher and Major: Marketing a Conservative Identity Confronting an Elite Identity New Labour and Tony Blair Bush, NASCAR Dads and Wal-Mart Moms Cameron and Brown Conclusion
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