Marketing the Professional Services Firm : Applying the Principles and the Science of Marketing to the Professions
by
Laurie Young
Book Details
Format
Hardback or Cased Book
ISBN-10
0470011734
ISBN-13
9780470011737
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 28th, 2005
Print length
432 Pages
Weight
740 grams
Dimensions
23.00 x 15.70 x 3.00 cms
Product Classification:
Sales & marketingSales and marketingHospitality and service industriesService industries
Ksh 6,850.00
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The reach of the professional services sector has become vast and global now including everything from big accountancy and consultancy firms to the services division of such giants as IBM leading to a number of new challenges, the biggest of which is the maturing of the market. New thinking is required.
Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike. This book applies the core principles of strategic marketing to professional services for the first time, in an approach that is at once accessible and compelling. With case studies from a range of companies including J. Walter Thompson, market research companies, the ?big four? accounting firms, Headhunters, Interbrand and large US legal firms, it is intended to become the definitive book for effective strategic marketing in professional services.
Get Marketing the Professional Services Firm by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by John Wiley & Sons Inc and it has pages.
