Marketing the Professional Services Firm : Applying the Principles and the Science of Marketing to the Professions
by
Laurie Young
Book Details
Format
Hardback or Cased Book
ISBN-10
0470011734
ISBN-13
9780470011737
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 28th, 2005
Print length
432 Pages
Weight
740 grams
Dimensions
23.00 x 15.70 x 3.00 cms
Product Classification:
Sales & marketingService industries
Ksh 6,850.00
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The reach of the professional services sector has become vast and global now including everything from big accountancy and consultancy firms to the services division of such giants as IBM leading to a number of new challenges, the biggest of which is the maturing of the market. New thinking is required.
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