Marketing to Libraries for the New Millennium : Librarians, Vendors, and Publishers Review the Landmark Third Industry-Wide Survey of the Library Marketing Practices and Trends
Book Details
Format
Paperback / Softback
ISBN-10
0810842718
ISBN-13
9780810842717
Publisher
Scarecrow Press
Imprint
Scarecrow Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 10th, 2002
Print length
216 Pages
Weight
331 grams
Dimensions
22.90 x 15.10 x 1.70 cms
Product Classification:
Library, archive & information managementAcquisitions & collection development
Ksh 11,700.00
Manufactured on Demand
0 in stock
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Based on the all-day program, 'Marketing to Libraries for the Millennium,' sponsored by the AAP/ALCTS Joint Committee, leading figures identify and respond to the challenges of maintaining a foot in both print and electronic worlds.
Based on the all-day program, ''Marketing to Libraries for the Millennium,'' sponsored by the AAP/ALCTS Joint Committee, leading figures identify and respond to the challenges of maintaining a foot in both print and electronic worlds. Discussion topics include buying consortia; mergers and acquisitions; discussion lists versus traditional review media; on-demand print services; advances in approval plans, blanket orders, and leasing plans; the development of collaborative services; and the omnipresent importance of price. Also included are the questionnaire and results of the 1999 ''Third Industry-Wide Survey of Library Marketing Practices and Trends.''
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