Marketing to the 90s Generation : Global Data on Society, Consumption, and Identity
1st ed. 2014
by
A. Parment
Book Details
Format
Paperback / Softback
ISBN-10
1349495603
ISBN-13
9781349495603
Edition
1st ed. 2014
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
US
Country of Publication
GB
Publication Date
Dec 19th, 2015
Print length
185 Pages
Product Classification:
International economicsInternational businessSales & marketingSales and marketingMarket research
Ksh 8,100.00
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Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.
Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.
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