Marketing to the Ageing Consumer : The Secrets to Building an Age-Friendly Business
Book Details
Format
Hardback or Cased Book
ISBN-10
0230378196
ISBN-13
9780230378193
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 12th, 2013
Print length
251 Pages
Weight
546 grams
Dimensions
24.30 x 16.30 x 2.00 cms
Product Classification:
Age groups: the elderlySales & marketing
Ksh 9,900.00
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Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.
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